World’s leading bloggers and influencers descend on Belfast 

Social Travel Summit

Over 40 of the world’s leading travel bloggers and influencers from 14 countries including Europe, the USA, China, India and Australia were recently hosted in Belfast as part of the 2018 Social Travel Summit.

The two-day summit which took place at The Merchant Hotel from 25 – 26 September was brought to Northern Ireland by the world’s leading travel influencer network; iambassador, as a result of collaboration between VisitBritain and Tourism NI.

Focused on the future of digital travel content, the Social Travel Summit saw up to 140 delegates from across the world exchange ideas on the latest innovations in digital travel marketing.

Social media is a powerful influencer on people’s decision to travel. For Northern Ireland, the Social Travel Summit coming to Belfast was a fantastic opportunity to promote the destination to an important group of world-class travel influencers.

Over the course of their visit delegates had the opportunity to visit some of Belfast’s most popular attractions including Titanic Belfast, enjoy walking tours of the Cathedral and Linen Quarters and venture further afield to live it up Downton-style at Larchfield Estate Co. Antrim, forage for food on the shores of Lough Neagh, travel along the picturesque Causeway Coastal Route and explore the many Game of Thrones locations currently dotted across Northern Ireland.

The highlight of the summit was a Gala Dinner hosted by Tourism NI and VisitBritain at Belfast Cathedral, at which delegates were treated to an extravaganza of Northern Ireland culture including a selection of locally sourced food and drink, music and dance. There was also the unique opportunity to dress like characters from Game of Thrones and sit on the real “Iron Throne “ from the series.

Commenting on the success of the event, Naomi Waite, Director of Marketing at Tourism NI said:

“We were delighted to play host to this year’s Social Travel Summit. Business tourism, specifically conferences and incentives, is emerging as a key priority for the future growth of tourism in Northern Ireland.

Northern Ireland is an up-and-coming destination and one that is very much confidently moving on. The Social Travel Summit was a fantastic opportunity to showcase what there is to see and do in Northern Ireland to a captive audience who will hopefully be inspired to tell their own stories about what they experienced whilst here.

I would like to thank all of those from the tourism and hospitality industry who were involved in hosting our international guests. They acted as great ambassadors for Northern Ireland and what makes the region such a unique place to visit.”

Speaking about bringing the Social Travel Summit to Belfast, Keith Jenkins, iambassador Chief Executive and founder of the Social Travel Summit said:

“Tourism NI and VisitBritain did an outstanding job in showcasing Belfast and Northern Ireland to delegates attending this year’s Social Travel Summit. I have received excellent feedback from delegates saying that they had a terrific time in Belfast.

There were so many highlights of the summit but some of the most notable to me were the opening reception in the Great Room of the Merchant Hotel, walking tours of Belfast city and the unforgettable Gala Dinner at Belfast Cathedral.  The Social Travel Summit in Belfast is surely one that people will be talking about for years to come.”

Social Travel Summit

Referring to positive feedback received from delegates at the Social Travel Summit. Emma Mead Head of Global PR at VisitBritain said:

“Through our strong partnerships with iambassador and Tourism NI, we are thrilled to have had such a positive response from all the delegates about this year’s summit.

The Social Travel Summit was a fantastic opportunity to show to the world’s leading travel bloggers and influencers what an amazing destination Britain and Northern Ireland is to enjoy all kinds of travel experiences, from adventures along the coast to local stories in cool cities, from foraging in the countryside to luxury dining experiences.”

Belfast’s Top 10 Attractions!

How to be a tourist in Belfast!

BelfastWe’ve put together 10 attractions that are a MUST when visiting Belfast! Check out our list of attractions and vote for your favourite! You can check out our Belfast properties here

Dog Friendly Accommodation with Dream Apartments

dog friendly belfast


Dog friendly accommodation with Dream Apartments Belfast


Struggling to find a place to stay in the centre of Belfast that can accommodate your beloved pooch? We’ve got you covered with dog friendly apartments available at St Thomas Hall!

Dream Apartments offer stunning one and two-bedroom apartments welcoming you and your favourite doggos too. Our St Thomas Hall property on the Lisburn Road provides the perfect space to sit back and relax, and your pet will surely appreciate the enhanced space to move around in a serviced apartment as compared to a hotel room.  We can also assist you on finding dog walkers and pet sitters in Belfast, with the beautiful Botanic Gardens just a short walk away from your apartment.

Explore the city of Belfast with our complimentary custom-made Dream Apartments Welcome Guide for Travelling with Pets, where we recommend excellent dog friendly pubs, restaurants and activities in Belfast, everything to equip you for your stay with your family, friends and pooch including  nearby vets and pet shops.

An additional cost of £50 will be applied to your full stay (that’s right, not per night). We are very proud and precious about the contents in our apartments, so any damage caused to our fixtures or furnishings by your pooch (should they take a notion to chewing our skirting boards) will be fully chargeable to yourself.

Please ensure you bring your dog’s favourite bed and water bowl as these will not be provided. For bookings and enquiries contact our Belfast team on 028 9521 6054.

To find out more about our Belfast properties click here

You can read our Welcome Guide for Travelling with Pets here: Belfast pet guide